Mobile advertising is in boom and has been growing at a rate of more than 50% year on year. In 2019, it is expected to account for more than 61% of total online media spend. Keeping these stats in mind, it is very important for any advertiser to reach those eyeballs which are pointed towards their personalized devices.
Mobile advertising can be broadly divided into Web and App advertising. Streamlyn supports the below functionalities for publishers to serve advertisements on a mobile environment.
Being directly connected to publishers apps & websites we have the ability to reach your audience on a wider spectrum and with much granular targeting capabilities otherwise not available to an exchange. There are various reasons on why you should consider mobile in your media buying strategy and planning.