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Recapture the 98% of users who abandon their cart without buying and get them back to your site to convert with remarketing.

SO, WHAT IS REMARKETING?

Let's say you run a prospecting display, email, search or social media campaign and the users who click on your ads and feeds lands on your website. Now, the users go through your products and services and either adds the product to their cart or just leaves your website. In this scenario, there could be three possibilities:

  • The user is not interested in the products or services.

  • The user likes the product and services, but decided to buy later.

  • The user likes the product and services, but not happy with the rates.

While running a remarketing campaign, we take into account many variables to decide what possibilities could have led the user to leave your website without converting. Among the top variables we consider, below are few examples:

  • Time spent on your website.

  • Products browsed.

  • Referring website.

  • User demographic.

  • Cart empty or product added.

Depending on these variables, we target those users across different websites and social media platforms and try to show them the products or services they were interested in. Frequency capping is also one of the major criteria to keep in mind as you do not want to keep spending on users who are unlikely to convert after few attempts. We also plan a separate strategy to target users based on any new discounts or offers that you may have on the products and services they browsed, ultimately resulting in more sales and revenue.

SOUND LIKE A SCIENCE FICTION?

Not at all. All that you have to do is to place a one linear 1x1 JavaScript pixel in your website's footer and transfer a couple of variables to our macro placeholders which your webmaster can do in seconds and that's it! You are set in our system and we could practically start remarketing campaigns within the next 24-48 hours depending on the number of visits you get on your website.

HOW WOULD I KNOW IF THE USER HAS CONVERTED OR THE REMARKETING CAMPAIGN WITH STREAMLYN IS SUCCESSFUL?

Good question. No worries, we have your back here too. If you want to track the campaign's effectiveness, you need to place another one linear 1x1 JavaScript pixel in your website's footer (AKA conversion pixel) but this time it has to be only on the "Thank You" or "Order complete page". You would be able to get insights for all the users that have converted through Streamlyn's remarketing campaign along with other variables like cost of the product, date and other variables as an additional option.

SOUNDS FUN! BUT WAIT A SEC, ARE YOU GOING TO SHOW THE ADS AGAIN TO USERS WHO ALREADY BOUGHT THE PRODUCT THROUGH THE REMARKETING CAMPAIGN!

Not really. We are not going to show the user same product that they have already bought but may show ads on products and services of another segment in which the user was interested in. How we make sure that we do not show users same ads again after converting is basically through our conversion pixel which is placed on your "Thank You" page. The functionality of that pixel is tracking users along with removing them from existing pool of users who are "Window shoppers".

Top Reasons To Turn To Remarketing



Increased sales & conversions

                       


Brand Visibility & Trust

                      


Spectacular ROI

                              


Returning Customers

           

Retargeting is a very powerful tool and one should use it cautiously otherwise, there is a very fair chance that it may backfire. A recent study was conducted among users where they were surveyed on how they feel about retargeted ads and most of them responded that they found it useful initially but later found it annoying when repeatedly exposed to the same ad.

We at Streamlyn have been doing remarketing from ages and we know the perfect balance between reaching out to a customer and annoying them.